I'm a copywriter and content creator who loves turning ideas into content people want to stick around for. I write the words, shape the stories, and build the posts, videos, and campaigns that show up across social, email, blogs, and more.
A lot of my work lives in that user-generated, short-form video space because that's where brands get to feel human and where attention spans stick. I've written and created marketing content for all kinds of brands, and I'm always thinking about how to make things more relatable, more scroll-stopping, and more fun to engage with.
I keep up with trends, but I care even more about making content that sounds like a real person, connects with the right audience, and still does what it's supposed to do for the business.
An aloe vera wellness brand and my most consistent, longest-running client — months of social content, email campaigns, blog posts, and influencer-style scripts centered on gut health and skincare. Captions are modeled after Rhode Skin's editorial tone, with every health claim written to stay DSHEA-compliant.
Promoted the launch of "Kendall's Peaches & Cream Smoothie" at Erewhon — a limited-run collaboration featuring Lily of the Desert Preservative Free Aloe Vera Juice, with a portion of proceeds benefiting Good Shepherd Shelter.
Aloe Cherry Limeade Smoothie
→Why Aloe Vera Gel Is a Daily Essential for Digestive Health
→Benefits of Drinking Aloe Vera Gel
→Hydration Tips for Summer
→A Tex-Mex restaurant client where I managed full content calendars month to month — Mother's Day, Cinco de Mayo, Fourth of July, Top Shelf Tuesday, brunch reels, patio season, and the to-go margarita program. Caption voice: punchy, human, family-friendly, with a little unexpected humor thrown in.
A freeze-dried pet treats brand where I built multi-month content plans (a 12-post monthly lineup) spanning product spotlights, lifestyle shoots, pet-parent humor graphics, giveaways, DIY enrichment ideas, and store callouts — plus concepting seasonal styling like the shots below.
Outside of agency work, I create food and wellness content under my own handle, where I've built out and negotiated paid brand partnerships from the ground up — from first outreach through contract review, invoicing, and content delivery.
TikTok carousels & reel — negotiated contract, invoicing, and billing.
Cookware integrated into everyday cooking content.
Personal partnership alongside the agency case study above.
Roasted garlic oil featured in weeknight cooking content.
Wellness & hydration partnership.
Social Media Trends for 2026
→Stop Letting Good Content Die: Repurposing B2B Blogs for LinkedIn
→Which Social Media Platform Is Best for My Brand?
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